Franchise agreements...are the non-negotiable?

Are Franchise Agreements Really Non-Negotiable?

Franchise attorneys,franchisors and franchise consultants will go to great lengths explaining that franchise agreements are largely non-negotiable instruments.  And,there is good reason for this.  Inherent in the “brand promise” of the franchisor is ensuring delivery of the consumer experience and all elements that make the brand distinctive.  For most brands,the brand promise…

 

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