Sid Lee

Sid has been in the franchising industry for 17+ years and has the skills and experience necessary to advise entrepreneurs looking to buy a franchise. As President and Founder at Choice Franchise Advisors, Sid earned recognition as the bronze medal winner in 2015 by the Franchise Brokers Association. Sid is a Certified Franchise Broker/Consultant having spent 12 of his 17 years as an executive with Starbucks.

Top Attributes Shared By All Great Franchisees

attributes of top franchisees

The Attributes Of Top Franchisees If you are hoping to become a franchisee for a great company, it is critically important to understand what franchisors are looking for when awarding a new franchise.  They are looking for candidates who exhibit the attributes of top franchisees. I have worked in franchise development for almost 20 years […]

5 Things To Know Before Buying A Franchise

5 things you need to know before you buy a franchise

Learn The Answers To 5 Critical Questions Before Buying a Franchise “Retired” too early, RIFfed, laid off, sick of your job or just ready for something new?  Maybe you’re just ready for a transition in your career and you’re convinced you have the business savvy, education and have even managed to save up some money…Now […]

Are Franchise Agreements Really Non-Negotiable?

Franchise agreements...are the non-negotiable?

Franchise attorneys, franchisors and franchise consultants will go to great lengths explaining that franchise agreements are largely non-negotiable instruments.  There is good reason for this.  Inherent in the “brand promise” of the franchisor is ensuring delivery of the consumer experience and all elements that make the brand distinctive.  For most brands, the brand promise is […]

Why You Should Use a Franchise Consultant

Why you should use a franchise consultant.

Considering buying a franchise? Franchising is complicated.  As such, it’s important to understand why you should use a franchise consultant instead of handling it all by yourself. To illustrate, let’s draw on some similarities between buying a franchise and buying a home. People make very few large financial decisions in their lives.  They may buy a few […]

How to Get Your Confidence Back After Losing a Job

How to get your confidence back after losing a job

“I personally dealt with this challenge five years ago.” So many articles have been written lately on the serious topic of how to get your confidence back after a job loss.  Those of you who have read my e-book, Pink Slip Paradise, know I personally dealt with this challenge five years ago.  Most articles express […]

Women’s Resale Clothing Franchise Opportunity

Clothes Mentor

Why a Women’s Resale Clothing Franchise? As a professional franchise consultant, I like to keep my finger on the pulse of current marketing trends. Whenever I can, I attempt to get feedback from real people about their buying habits that might give me some insight into current trends of the franchising industry. I was looking […]

Start a Business or Buy a Franchise…Which is Better?

Start a business or buy a franchise?

Entrepreneurs: Should you start a business or buy a franchise? As a qualified, well prepared and well-funded entrepreneur, there is no better vehicle for achieving goals than to be in business for yourself.  A business is simply a process designed to advance goods and services to the marketplace in order to create value and profit for owners and […]

The Importance of the Franchise Financial Statements

Things potential franchisees should know about financial statements

Franchise Financial Statements are the track record of the franchise. They are provided for you in the FDD and contain important information about the franchisor’s financial status and strength. The two most important financial statements you need to review: Balance Sheet Income Statement (3 years preferably)  THE BALANCE SHEET A balance sheet is a snapshot […]

Middle Class Squeezed Out of Buying a Franchise

Is the middle being pushed out of the franchising opportunity

Thinking of buying a franchise? I think the single saddest reality I have learned since I qualified as one of the top franchise consultants is that “middle class” Americans save very little and mostly live paycheck to paycheck.  Unfortunately, the middle class seems to be largely squeezed out of buying a franchise. The ideal candidate […]

Transitioning to the CEO Mindset

Transitioning to the CEO mindset

So who are those that transition to the CEO Mindset? I saw a terrific quote in Forbes: “Behind an able man, there are always other able men.” I have always believed that nothing of consequence was ever achieved alone and that typically great players make great coaches.  (Now that’s not quite like, “You didn’t build that!”) […]

Three Franchise Funding Sources

Franchise Funding,, the franchise workshop

The primary reason businesses fail in the US is not because the idea is bad or for lack of being mentally prepared, or even lack of experience.  It is for lack of full and proper franchise funding. If you buy the most expensive car you can afford and then don’t have enough money to put […]

How to Overcome the Fear of Buying a Franchise

buying a franchise, overcome your fear, franchising, going into business for yourself, franchise, franchises,

Buying a franchise, or simply going into business for yourself, is a very scary endeavor.  It is not for the faint of heart and should not be entered into without some trepidation.  The term, “by yourself” literally means “alone,” nobody to lean on;  nobody to help you in areas you may not be confident in.  […]